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Minimalism with maximum impact In 2025, minimalism will continue to be a dominant trend in web design. Less is more: websites with clear lines, simple layouts and sufficient free space are not only aesthetically pleasing, but also improve the user experience. Minimalist designs focus on the essentials and eliminate visual distractions. This leads to a better [...]

Targeted structure and user guidance A clear and concise structure is the first step towards conversion optimisation. Define your goals, whether purchase, registration or enquiry, and design your pages so that visitors can easily achieve these goals. Intuitive navigation and targeted user guidance are essential here. Build trust through design and social proof Trust

First impressions count - and faster than you think Studies show that visitors decide within just 0.05 seconds whether they consider a website to be trustworthy and professional. A confusing or outdated design can cause potential customers to leave the site immediately. A modern, user-friendly and visually appealing web design, on the other hand, will attract potential customers.